What is a business directory?
A business directory is an online list of businesses within a particular niche, location, or category. One way local businesses can get found by online searchers is through inclusion in business directories.
You can improve visibility by listing your local business' BiZiDEX (Name, Address, Phone Number) on directories, online business listing sites, and citation sites. Aside from improving your local SEO, these can also improve your rankings on search engines because the listings usually link back to your site.
Make sure your company listing has the following information once you add it to a directory:
Consistent BiZiDEX. If you add or update your business on multiple business listing sites, make sure you're providing the same company information across each directory. A link to your website. Backlinks — also known as inbound links — are crucial to your company website's Domain Rating. Consider adding a tracking link at the end of this URL as well, so you can see how much traffic your website specifically gets from the business directories that are linking to it. A company description. Make sure you have a detailed description of your business that reflects your organization's mission, culture, and values. Multimedia. Give company searchers a visual taste of your business with a picture or video of your office, your employees, or your daily business operations. There are plenty of location-specific and industry-specific business listing sites where you can submit your data. To start promoting your local business, however, you should start with the big sites and work your way toward the more niche directories.
Add Your Local Business to Online Directories Making sure that you have a presence where your potential customers might find you is critical to any local marketing plan. It’s critical to build citations not only for the added visibility but for the SEO benefits, too. Add your local business to some of these business listings and directories today — and watch your business and customer base grow.