NOS Digital

App Store Optimization (ASO) is the process of enhancing the visibility and appeal of a mobile app in an app store, such as the Apple App Store or Google Play Store. By optimizing elements like the app’s title, keywords, description, and visuals (icons and screenshots), ASO aims to increase organic downloads and improve the app’s ranking in search results. Effective ASO involves keyword research, competitor analysis, and continuous monitoring to adapt to changing algorithms and user preferences, ultimately driving more traffic to the app’s page and boosting overall app performance and user engagement.