Pure Jewels

Pure Jewels, established in 1968 in Bhavnagar, began as a diamond cutting and polishing venture. By 1970, we expanded to Mumbai and Surat, setting industry standards with our state-of-the-art facilities and expert craftsmen. Specializing in premium lab-grown diamond jewelry, we are committed to sustainability, using 96% recycled gold and 100% recyclable packaging. Certified by SCS Global Services, our conflict-free diamonds ensure ethical luxury. As a one-stop solution, we offer seamless experiences from design to creation, crafting cherished memories that last a lifetime.