Ceol Digital Link Building Agency

The Importance of Getting Backlink Anchor Text Right Introduction to Anchor Text and Its Role in SEO TL;DR: For Backlink building, use 70% brand anchor texts (business name), 10% naked URL/naked partial URL, 10% generic words, like “click here”, and 10% exact and partial match keywords. This ratio will work most of the time. If you want to get really technical, use a tool like Ahrefs or SEMRush to analyse the anchor text ratios of the top 10 ranking pages for your main keywords and then try to approximately replicate what they are doing with your own site and pages. End TL;DR Anchor text is the clickable word or phrase in a hyperlink that leads to another web page, either within the same website or to an external site. In the realm of Search Engine Optimization (SEO), anchor text plays a vital role as it provides context to both users and search engines about the content of the link’s destination page.