Prim and Pure

Prim and Pure is a unique brand designed to fulfill playful spirits with safe and natural products. Our products are formulated using raw, food-grade, organic, wildcrafted, and natural ingredients. we proudly disclose every hand-selected ingredient used in our products, including fragrances. Our safe and effective products, so ours are free of cruelty, parabens, gluten, GMOs, petroleum or mineral oil, phthalates, and talc. we believe children and their parents deserve safe and effective products that align with what nature provides for us at affordable prices.