Groie

Groie is an Austin-based B2B SaaS product marketing studio helping companies position, launch, market, and scale their products. Founded in 2025 by Aabha Tiwari and Anwesha Roy, Groie has worked with 75+ companies, from pre-seed startups to SaaS businesses with $75M+ in ARR, including YC-backed startups and global brands. Our expertise spans product marketing, GTM strategy, SEO/AEO, demand generation, paid marketing, content, branding, and web development. Welcome to the Groie Club. We limit our engagements to 25 companies a year, bringing a hands-on, founder-led approach to every partnership. We offer two memberships: Groie Residency, for early-stage SaaS companies building and executing their GTM, and Groie Privé, for growth-stage and enterprise businesses seeking specialist marketing expertise. With a team of 10+ specialists, we work as an extension of our members' teams, combining strategy, creativity, and execution to help SaaS companies grow.