Sports & Fitness Industry Association

Sports and Fitness Industry Association (SFIA) is a leading trade association dedicated to promoting participation in sports and fitness and strengthening the vitality of the industry. SFIA serves more than 700 brands, manufacturers, retailers, governing bodies, and sports leagues, representing thousands of locations and hundreds of thousands of employees across the United States. The association provides its members with vital research data, advocacy representation, thought leadership, industry insights, education programs, and a platform for collaboration to help businesses grow and influence the future of sports and fitness.